Burger Boom Menu

We designed a comprehensive and vibrant three-part menu system for Burger Boom, a modern fast-food restaurant. The project involved creating a cohesive visual identity across three distinct menus that are energetic, easy to navigate, and visually appealing. The final designs effectively showcase the full range of their offerings, from signature burgers to plates and sides, enhancing the customer experience and strengthening the Burger Boom brand.    

The client entrusted us with the creative freedom to design their menu system from the ground up. The primary requirement was to create three menus in total. Two of the menus needed to share a similar design aesthetic for general items, while the third was to be a dedicated burger menu. For the burger menu, it was crucial to include high-quality images corresponding to each specific burger to entice customers.    

– Established a fun and energetic brand aesthetic using a playful “BURGER BOOM” logo, a bold orange and black color scheme, and a slightly textured, modern background.

– Designed two matching menus for “Sandwiches, Plates, Combos” and “Wings, Sides,” using a clean, single-column layout with a sidebar for enticing food photography to maintain a consistent look and feel.

– Created a distinct, visually-driven menu exclusively for burgers, using a numbered grid layout where each burger is paired with its own picture, name, and price, making it simple for customers to order.

– Utilized clear, legible sans-serif typography and price leaders (dotted lines) to ensure the menus are easy to read and navigate, even during busy hours.

– Three unique menu designs (Menu 1: Sandwiches/Plates, Menu 2: Wings/Sides, Menu 3: Burgers).

– High-resolution, print-ready PDF files for all three menus.

– Digital versions (JPEG/PNG) for use on screens, social media, and online platforms.

– Full ownership rights to the final designs.