Ledhid Plug Slu

For Ledhid Plug Slu, we developed a dynamic and modern brand identity that instantly communicates their specialty in automotive lighting. The final logo is a custom wordmark that is both clever and clear, embedding icons of the products they sell directly into the brand name. It’s an energetic and memorable mark designed to stand out in the automotive customization market. 

The client requested a powerful and slick logo that would appeal to car enthusiasts. They wanted the design to clearly represent their products—LED and HID bulbs—and incorporate the idea of “plug and play.” The logo needed to be modern, legible, and strong enough to work as a sticker or decal on a vehicle.  

– Developed a custom, bold sans-serif wordmark to create a strong, tech-forward presence.

– Creatively replaced letters with icons, stylizing the “E” as an electrical plug and the “I” as an HID bulb to make the logo instantly recognizable and informative.

– Used a high-contrast color palette of white and electric blue to evoke a sense of energy, electricity, and light.

– Contained the secondary text, “PLUG SLU,” within a sleek banner to ground the logo and ensure the full brand name is legible.

– Full-color logo with alternate versions in black and white

– Transparent PNGs for digital use

– High-resolution JPEGs for print

– Vector files (AI, EPS) for scalable use

– Two branded mock-ups showcasing real-world application