Kaiser Limited

We refreshed Kaiser Limited’s identity by creating a clean, dignified logo that reflects professionalism with a hint of tradition. The final design placed the bold wordmark inside a laurel wreath, signaling excellence and longevity, while using a crisp color palette that balances strength and calmness.

The client wanted something simple yet strong, incorporating elements like floral shapes or laurel branches within a circular or symmetrical frame. They also emphasized the need for clarity and flexibility in different color variations.

– Created a sharp wordmark using bold sans-serif type for a modern feel

– Framed the logo in a laurel wreath to convey prestige and trust

– Highlighted the “R” with a contrasting green to add visual interest and symmetry

– Chose a blue-and-green color palette to communicate reliability and growth

– Full-color logo with alternate versions in black and white

– Transparent PNGs for digital use

– High-resolution JPEGs for print

– Two branded mock-ups showcasing real-world application